What happens when one team performs consistently above target in the company it works for? When more of its people are eligible for the highest level of accreditation in the internal sales education programme than any other team in the business? When its techniques and approaches are used as examples of best practice throughout the entire corporate acquisitions department?

When all of this happened for Symon Vegro’s Finance, Service and Retail Acquisitions team, O2 realised it had something rather special on its hands: something that had to be harnessed if the rest of the department was to be as successful.